Prime Minister Narendra Modi on Sunday (October 25, 2026) urged citizens to buy products made by local artisans and strengthen the ‘Vocal for Local’ initiative as the country gears up to celebrate Deepavali.
Bihar’s ‘makhana’ and Karnataka’s ‘arhar dal’ are finding new markets across the world, while Maharashtra’s tribal products are gaining recognition through packaging that reflects the richness of tribal art, Mr. “The popularity of Khadi is growing, supporting the artisans whose skills keep our traditions alive. “Under this initiative, organic cotton is grown without the use of chemicals. Mr. “During this effort, measures were taken to capture rainwater, work was done to channel water into the soil, and a large number of plants were planted.
Modi said. Let’s strengthen ‘Vocal for Local’ by choosing products made by our local artisans,” he said. He said the people in this team wanted to promote natural cotton farming in Punjab’s Malwa region and named the initiative ‘Nav-Trinjan’. Cotton with natural colours is also grown here, so no separate chemicals are needed to dye the yarn and fabrics made from it,” he said. Modi said that in such a situation, the local administration and villagers joined hands to launch a campaign to save the Heval river. In his radio broadcast, the Prime Minister also said that ‘Mann Ki Baat’ was a “pilgrimage” for him to closely know the efforts of the country’s people and pay homage to their contributions.
Today, thanks to this initiative, the Heval river has received a new lease of life, and it has also helped revive dozens of natural water sources,” he said.
