After the recent protests by the youth at Jantar Mantar , New Delhi, and various parts of the state against the NEET-UG 2026 paper leak and other instances of governmental apathy, the ruling Mahayuti in Maharashtra is positioning itself to capture the loyalty of this demographic.
After announcing 1,000 job fairs across the state on August 5, which will be conducted till March 2027, taking advantage of the month of Shravan (dedicated to the worship of Lord Shiva and Goddess Parvati) chief minister Devendra Fadnavis is using social media campaigns and the Tiranga Yatra to highlight Maharashtra’s heritage Shiva temples, subtly blending cultural pride with nationalist politics. The video shows a grandfather narrating the story about the Bhima Shankar Jyotirlinga to his two grandchildren, veering them away from social media. The children respond by expressing their enthusiasm and willingness to explore similar sites in Maharashtra.
An official from the chief minister’s office (CMO) said: “The social media activity has been introduced by the chief minister with a simple message to preserve the religious and historical heritage of the state; and to urge the young to be abreast of the state’s history.” The chief minister posted an AI-generated animation video story about the Bhima Shankar Jyotirlinga in Pune district recently and on Friday posted a message about Trimbakeshwar temple in Nashik.
