It would be easy to dismiss the third-generation Q3 as just another new SUV, but for Audi India, it represents something much bigger. It’s a complete reset. After years of soldiering on with ageing products, Audi is on the offensive, and the Q3 is leading the charge.
However, the absence of ventilated seats, a 360-degree camera and a comprehensive driver-assistance package is disappointing, especially when much cheaper cars offer them. And now comes the knockout punch: A starting price of ₹ 51.99 lakh (ex-showroom). That’s just around ₹ 2 lakh more than the BMW X1, for a substantially bigger, more powerful engine and standard all-wheel drive.
There’s a superb Sonos sound system, panoramic sunroof, head-up display and powered front seats. The front seats are comfortable, but the rear is best for two adults. The Q3 strikes the best balance between ride and handling in its class. That’s a clear statement of intent from Audi, which seems determined to win back customers rather than merely protect its margins. With the Q3, Audi hasn’t just returned to the fight. It’s come out swinging.
Because audi says 84% of Q3 owners drive themselves, and that’s important.
