Shweta Pandey is a Senior Content Writer at Hindustan Times, with over 12 years of experience in beauty and wellness journalism, specialising in makeup, skincare, and hair care.
Her career reflects consistent growth, moving from content contributor to senior writer. She now plays a key role in shaping editorial strategy, social media content, and ensuring high-quality, reader-focused content that aligns with evolving audience needs. Shweta’s core expertise spans makeup, skincare, hair care, and holistic health and fitness. She specialises in in-depth beauty product reviews, ingredient analysis, skincare routines, and evidence-based wellness advice. Known for her analytical and data-driven approach, she relies on verified sources, dermatological insights, and expert consultations to ensure credibility. Her field experience includes interviewing Bollywood celebrities, beauty and makeup professionals, tracking consumer trends, and simplifying the top picks. Beyond her writing desk, Shweta enjoys exploring new destinations, experimenting in the kitchen with delightful recipes, and staying in tune with the latest beauty and wellness trends. I just love face serums. The way they penetrate deep into the skin, leaving it looking plumper and healthier, is pure bliss. Peptides have recently become a new favourite in my skincare routine. Packed with amino acid chains that help support collagen production, improve firmness and smooth fine lines, peptides can also support the skin barrier and hydrate the skin without feeling heavy. What I liked most was how comfortable it felt on my skin. Most serums can feel like an extra layer in an already lengthy skincare routine, but this one was easy to incorporate. My skin felt hydrated and smoother after application, without that greasy feeling that makes me want to wash everything off.
She began her professional writing journey in 2011, entering the evolving world of digital lifestyle journalism as beauty and wellness content rapidly transformed in India. Over the years, she has worked with reputed digital media houses like India Today, the Times of India and Skymet Weather, steadily building credibility through well-researched features, product reviews, and trend analyses.
Things to consider before buying:
The only hesitation here is the price. For someone building a basic skincare routine, this may feel like a significant investment, especially when there are several more affordable peptide serums available. However, I cannot eliminate its benefits, and the after-effects of using the serum actually make the purchase worthy. Would I recommend it? Yes, especially if you are looking to add a peptide-focused serum to an anti-ageing or skin-firming routine and don’t mind spending a little more. Just don’t expect it to literally replicate Botox results—the name may be catchy, but skincare works differently from an injectable treatment. She has five years of experience in lifestyle writing, specialising in fashion, beauty, and trend-led commerce content. She covers everything from seasonal must-haves and wardrobe essentials to brand reviews and styling edits that make everyday dressing easier and more exciting. Over the years, she has interned with Times Internet and Desi Martini, and worked with Pinkvilla and Schbang, building a strong foundation in digital storytelling and audience-first content. At HT Digital, she writes and creates fashion affiliate content for both the website and social media, blending trend awareness with shopping practicality. Her work sits at the intersection of style and strategy combined with equal parts aesthetic and analytics. She notices the fall of a fabric, the mood of a palette, and the difference a good cut can make. Her expertise lies in translating trends into wearable, relatable style and helping readers shop smarter, not louder.
At around ₹ 2,799 for 30 ml, it sits firmly in the premium skincare category. Earlier reporting noted: She began her writing journey in 2020, but her love for fashion started long before that.
Earlier reporting noted: Tried and Tested: ECCO Pot Bag: This unusual crossbody is spacious, chic and far from basic Samarpita Yashaswini is a Content Producer for Fashion (HT Shop Now) at Hindustan Times Digital. Earlier reporting noted: A self-confessed fashion enthusiast, Samarpita has a sharp eye for colours, prints, silhouettes, and textures.
