The Prime Minister also underlined the potential of India’s creative economy, including handicrafts

The Prime Minister also underlined the potential of India’s creative economy, including handicrafts

Prime Minister Narendra Modi on Saturday called for a strategic push to India’s soft power, urging to increase the global reach of yoga, Ayurveda, handicrafts, films, VFX, animation, gaming and digital content as key areas that can strengthen the country’s global influence.

“India has centres of faith, Ayurveda and a holistic healthcare system. The Prime Minister also underlined the potential of India’s creative economy, including handicrafts, films, VFX, animation, gaming and digital content.

“The strength of India’s soft power is immense,” Modi said in his Independence Day address from the Red Fort in Delhi, urging the country to develop its cultural and creative capabilities into a global strength. Modi said yoga had already connected India with people across the world and was increasingly becoming a source of energy and trust. Yoga is increasingly becoming a source of energy for the world and an important source of trust in India,” he said. Through the Healing India movement, we can take our capabilities to the world,” Modi said in his address to countrymen. “Whether it is handicrafts, our culture, our films, our creative industries, VFX, animation, gaming or digital content, India can demonstrate its strength in the creative world,” he said. The world is gradually beginning to look forward to India’s World Audio Visual and Entertainment Summit,” he said.

“Today, yoga has connected the entire world with India. “Today, India has given a major boost to the WAVES Summit.