The Himachal Pradesh chief minister, Sukhvinder Singh Sukhu, launched the “Pangi Apple” brand produced through natural farming on Saturday.
Until now, apples produced in Pangi have been marketed outside the valley in cartons branded as Kullu Apples or Kinnaur Apples, limiting the recognition of Pangi’s own produce. He said that Pangi has approximately 370 hectares under apple cultivation, with over 1,04,000 apple plants and an expected production of around 35,000 boxes (approximately 550 MT) this season.
He said that the state government is promoting natural farming vigorously in the state and this initiative will go a long way towards establishing a distinct identity for locally produced apples in Pangi under the Pangi Apple brand. Sukhu said it would facilitate the access to revenue related services and enable local residents to get their official work done more conveniently. The CM on Saturday flagged off a walkathon from his official residence, Oak Over to the Indira Gandhi State Sports Complex, Shimla in which the officers and employees of the directorate of health and family welfare participated.
