The comment was shared by an X account belonging to another person with the same name, but it was reported as his statement. Singer Sonu Nigam has spoken out after a statement on Kriti Sanon’s Raksha Bandhan ad row was wrongly attributed to him. The singer has now denied having any connection with the post. The confusion comes amid the backlash over jewellery brand GIVA’s Raksha Bandhan campaign featuring Kriti Sanon.
In the campaign, she is seen tying rakhi to her brother and her pet dog, with the brand trying to underline that pets are family too. However, the ad soon faced backlash online, with viewers questioning her outfit as well as the way the festival was portrayed. The controversy began after GIVA released a 36-second Raksha Bandhan ad featuring Kriti Sanon in an ivory bralette-style blouse, paired with a cape and a draped skirt.
The singer, however, has now clarified that the account and the statement do not belong to him. Sharing a screenshot of the report, he wrote: “This is not me and this has never been me! “For clarity, the post was published from my account, @SonuNigamSingh. The singer has now also publicly clarified that the post is not his. I request media organisations to verify the source account before attributing statements, especially when two people share the same name,” he wrote.
He took to his official Instagram account on Thursday to call out the report and make it clear that he was not behind the post.
