For Maddie Johnson, a 30-year-old attorney and business affairs executive in Los Angeles, that calculation became worthwhile after two quick promotions left her struggling to keep up with work and life. She now spends more than $300 a month on salon blowouts, treating the expense as a way to buy back her free time. What if paying someone to do your hair could give you back hours every week?
At the time, she was trying to balance longer working hours with fitness, wedding preparations, household chores, family and friendships. What started as a weekly appointment gradually became part of her regular routine. The salon visits also give her time to handle other tasks. She uses appointments to respond to emails, edit videos and organise her schedule. Instead of spending those hours washing and styling her hair at home, she combines personal grooming with work and planning.
Johnson sees the spending as a luxury, but one she is comfortable budgeting for because it makes her daily routine easier, according to Business Insider .
Johnson began getting regular blowouts after visiting Drybar for her birthday last August, according to Business Insider . “I’m really buying my time back,” Johnson said, explaining why she is willing to spend hundreds of dollars on the service.
