OpenAI is expanding ChatGPT ads to more countries while also making its advanced artificial intelligence (AI) models and Codex coding agent available through Google Cloud. These moves are aimed at reaching more advertisers and business customers.
In September, OpenAI introduced AI-powered tools to help advertisers manage their campaigns. Both Amazon and Google operate major cloud computing platforms and compete to attract AI customers, Reuters reported. ChatGPT ads are also launching in markets across Europe, the Middle East , Africa and Asia. The new markets include Nigeria, South Africa, Serbia, Ukraine, Cambodia, Bangladesh and Pakistan. Alongside its advertising expansion, OpenAI is preparing to make its advanced AI models and Codex coding agent available through Google Cloud in the coming weeks. This will allow businesses to discover and access OpenAI’s models through Google’s cloud platform. Customers will be able to purchase these models through Google Cloud Marketplace. The move is part of OpenAI’s effort to sell its AI models to more enterprise customers. Enterprise customers are businesses and large organisations that use technology for their work. The partnership will also help businesses in regulated industries access OpenAI’s models through Google Cloud’s existing security and data management systems. These industries include sectors where organisations must follow strict rules on how they handle data. Businesses will be able to use Google’s access controls, data governance tools and infrastructure to build agentic AI workflows. These are systems in which AI agents can carry out tasks and work through multiple steps towards a goal. Google has become the latest major cloud provider to offer OpenAI’s models to its customers. This follows the end of OpenAI’s exclusive distribution arrangement with Microsoft in April. Since that arrangement ended, OpenAI has expanded the distribution of its AI models and Codex coding agent through Amazon Web Services (AWS) and now Google Cloud. The partnership highlights the increasingly complex relationship between OpenAI and Google. The two companies compete in major AI products and search, but they are also working together as the cost of developing and running advanced AI models increases. Google is positioning its cloud business as a platform where customers can choose from a wider range of AI models, rather than being limited to Google’s own technology. Offering OpenAI’s models strengthens Google’s strategy of providing customers with more third-party AI options. It also allows Google Cloud to attract businesses that want to use OpenAI’s technology without relying only on OpenAI’s own infrastructure . Cloud providers are becoming important sales channels for leading AI companies. They help AI developers reach business customers by offering models through established cloud platforms. Cloud providers generally earn a share of sales made through their platforms. The growing importance of these partnerships can also be seen in Anthropic, an OpenAI rival backed by Amazon and Google.
The partnership will bring OpenAI’s latest AI models, including GPT-6 Astra, to Google Cloud’s Model Garden. 47% of its revenue in 2025 came through Amazon’s and Google’s cloud platforms, according to Anthropic’s initial public offering (IPO) filing reviewed by Reuters.
It also began testing business-sponsored AI agents with selected advertisers in the United States, according to Reuters. They will also be able to use their existing Google Cloud spending commitments to pay for the purchases, according to a company blog post. Thomas Kurian, chief executive of Google Cloud, previously told Reuters that the platform was open to different AI models and welcomed models that were popular with developers.
The company had also struck a deal with OpenAI last year to provide it with additional computing capacity. The companies announced the move on Wednesday, according to Reuters.
Together, OpenAI’s expansion of ChatGPT advertising and its Google Cloud partnership show how the company is developing different ways to reach customers. cloud partnerships make its AI models and coding tools available to more businesses While advertising expands its commercial reach among ChatGPT users.
