Mumbai, Streaming platform JioHotstar has announced its launch in the UK, Canada and Singapore, marking its international expansion with a catalogue of over 160,000 hours of content across more than 12 languages.
JioHotstar said it will add more than 30,000 hours of fresh content annually across the three markets. The platform will also offer programming from JioStar television channels such as Star Plus, Colors, Star Vijay, Asianet, Star Jalsha and Star Pravah. “Streaming has spent the last decade competing on the size of its catalogue.
In a statement, the OTT platform said it will offer premium Indian entertainment spanning television, films, regional programming, non-fiction, kids and anime, targeting the South Asian diaspora as well as a wider global audience interested in diverse stories and cultures. The international launch will feature a line-up of new originals such as “Ali Baba Aur Chaalis Bhoot”, “Prince of Mollywood”, “Part Timers” and “The Court”, alongside films and popular television programming. Amit Malhotra, Head – International Business at JioStar, said the company’s ambition was not merely to export an Indian streaming service to international markets. We believe the bigger opportunity now is to reimagine how audiences experience entertainment; not just what they watch, but how they discover, engage with and shape the experience in real time,” Malhotra said. “We see an opportunity to build for this broader, underserved global audience – not simply export an Indian streaming service to new markets,” he added.
