Also read | 50 stitches and a frozen face: Sakshi Sindwani gets brutally honest about reality behind the glamour He farms rice? He farms aura? Looks like the internet is obsessed with Nishant Kerketta, a farmer and fashion content creator from Jharkhand. He has taken social media by storm — not with a transition reel or a trending audio, but with a paddy field, and a wardrobe that has even Bollywood celebs doing a double-take.
Actors Bhumi Pednekar and Shibani Dandekar are now fans. Shibani commented, “Loving the style. Actor Anusha Dandekar added, “Style check. And thousands of others? They’ve crowned him ‘aura farmer’. Nishant’s latest Instagram Reels, titled, ‘Indian farmer starting fashion’, opens under a heavy sky in rural Jharkhand. He walks barefoot toward the camera through the muddy field, carrying a woven basket for scattering seeds. He is shirtless, wearing only grey shorts. His lean build is what first catches your attention — chiselled chest, defined abs and strong shoulders built from years of working the land. He flicks a handful of seedlings into the field, glances away like a model, then keeps walking. As he gets closer to the lens, he gives a small, confident thumbs-up. It is his quiet confidence that stays with you. He isn’t performing as a farmer for fashion. He is fashionable while being a farmer. Alongside the celebrity comments, social media users were the ones who coined his new identity. Another added: “Bro farms aura and rice. Others were more smitten: “I came to like your post and accidentally developed a crush. And there was admiration for the fitness behind the style: “This guy would cook and eat at Hyrox, he does all those movements literally every day and still brings the swag! Someone also asked: “Where do you get these cool outfits? It is a telling question: it reveals how much the internet still expects style to be urban, expensive, and imported. Nishant flips that. He does not leave his village to look fashionable. He does not hide his work. He is not dressing up as a farmer. He is a farmer who dresses exceptionally well — and in doing so, he is quietly rewriting what a young Indian farmer can look like.
On his latest video, shared on October 5, Bhumi wrote, “Kya baat hai (Impressive).
“Wait, you’re an aura farmer,” one wrote in the comments section on his latest video.
