New Delhi, The Delhi High Court will pass on Monday its order on the point of jurisdiction to entertain a plea by makers of Vimal Elaichi seeking to quash show-cause notices issued to their brand ambassadors, Shah Rukh Khan, Ajay Devgn and Tiger Shroff, by the Maharashtra FDA for alleged misrepresentation of the product in their advertisement.
Justice Swarana Kanta Sharma, who has reserved the order on the issue whether the Delhi High Court has territorial jurisdiction to hear the matter, is scheduled to deliver the order on September 14. In its petition, the company also stated that surrogate advertisement allegations were baseless since Vimal pan masala has not been manufactured or sold in Maharashtra since 2001, and pan masala containing tobacco has been barred by the Supreme Court nationwide since 2013.
The counsel representing the Centre and Central Consumer Protection Authority had contended that the petition should have been filed before the Bombay High Court since the show-cause notice has been passed by the Maharashtra government.
