In just 18 months, Emomee has grown from a YouTube channel with a thousand subscribers to a global entertainment brand with 1 billion views and two shows on Netflix. If you have been around a toddler in the last few years, chances are you are more than familiar with the term ‘ Cocomelon ’. The YouTube channel has been nothing short of sensational, racking up billions of views with kids’ content.
But over the last year, an Indian cartoon has challenged it in the space, and that too, with homegrown stories and animation.
In April 2025, soon after its launch, Emomee’s YouTube channel had 1,000 subscribers. By October 2026, that count has grown to 2.7 million. The channel has a cumulative 1 billion views, with multiple videos exceeding 1 million views each. In 2026, Emomee evolved from just a YouTube channel to launching two shows on Netflix – Big Skills for Little Ones and Playtime Explorers. The shows and videos currently reach over 100 countries. ” That aim materialised on Netflix , with the brand’s second show – Playtime Partners, launched earlier this year, according to the makers.
Because it marks our move towards more episodic, television-style storytelling, allowing us to build deeper narratives and character relationships,” says Pooja, our second Netflix show, Playtime Explorers, is particularly significant. Because the content is accompanied by music and animation.”, there is no need to spend much effort while watching such videos. Emomee began as a YouTube channel with short animated videos for kids, involving three characters – E, Mo, and Mee. The short videos entertain children while also teaching life skills. Netflix brings EMOMEE into a different viewing environment, where families discover and engage with shows as part of their regular entertainment choices. “We’re still at the beginning of that journey. Our priority right now is to make Emomee as widely available and accessible as possible, across platforms, markets and languages. What makes Emomee, Cocomelon, and others like them so popular with children that their viewership numbers even dwarf those of mainstream YouTube videos? Kakul Faruqi, senior consultant psychologist, LH Hiranandani Hospital, attributes this to their packaging. “Children, especially the young ones, tend to be naturally attracted to bright colours, entertaining music, sound repetitions, and well-known characters and stories. “It is also worth noting that videos offered by these companies are quite short and easy to watch.
The video shows that the content offered by Emomee and Cocomelon incorporates all these factors which attract young people’s attention,” he says.
