Ishika Narang is a Multimedia Writer at the Hindustan Times, with over three years of experience in digital journalism, specialising in health, lifestyle, beauty, and consumer-focused reporting. Her primary coverage areas include evidence-based health journalism, preventive care, wellness trends, and affiliate-driven consumer guides tailored for digital audiences. She began her professional journey in digital media, where she developed expertise in multimedia storytelling and platform-optimised editorial strategies. Over the years, she has worked with reputed organisations such as Park+, Jagran, and Wavel.ai, steadily building credibility in health and consumer journalism. Her work reflects a strong progression in editorial responsibility, combining research-backed reporting with audience-focused content formats. At Hindustan Times, she produces in-depth health and lifestyle features, expert-led explainers, and data-informed consumer stories. She also focuses extensively on affiliate articles, creating well-researched buying guides, product comparisons, and recommendation-based content that balances commercial intent with editorial integrity. Alongside writing, she conceptualises and manages social media storytelling, ensuring content is informative, engaging, and optimised for platform-specific consumption. Her subject expertise includes preventive healthcare, nutrition, supplements, women’s health, beauty trends, consumer awareness, and affiliate commerce content. She integrates expert consultations, peer-reviewed research, verified product analysis, and transparent sourcing. Her strengths lie in evidence-based storytelling, simplifying complex information, and producing reader-first affiliate content that prioritises trust and value. Ishika holds a Bachelor of Commerce (B.Com) in Marketing from Guru Gobind Indraprastha University, which enhances her understanding of consumer behaviour, digital commerce, and audience engagement, skills that complement her specialisation in consumer and affiliate journalism. She is committed to ethical reporting, transparent affiliate disclosures, rigorous fact-checking, and maintaining editorial credibility, ensuring every story upholds reader trust and journalistic standards.
What I love about the newly launched clogs and the ‘Let Them Talk’ philosophy overall is that it lets you express your personality without trying too hard. Siddhant Chaturvedi : I don’t really see creativity in compartments. Acting is one way of expressing myself, but sometimes a thought becomes a poem, sometimes it becomes music, and sometimes it doesn’t need a film at all. Creating has always been my way of making sense of what I’m feeling. That’s why my association with Crocs India feels so natural. Whether it’s acting, music, or personal style, it’s all just different expressions of staying curious without needing validation. This generation uses music, street fashion, and art to tell their own story unapologetically. It celebrates a youth culture that is comfortable in its own choices, experimenting freely without the fear of being judged. Siddhant Chaturvedi : It means being comfortable in your own choices without constantly seeking approval. Whether it’s the projects I pick or how I style myself every day, if it feels honest to me, I keep going. The ‘Let Them Talk’ campaign is really about owning your narrative; if you’re constantly chasing validation, you’ll never really enjoy your own journey. Siddhant Chaturvedi: The ECHO II collection sits right at the intersection of street culture, functionality and effortless style. It’s bold and functional. What stood out to me during my conversation with Siddhant was how naturally he connected creativity with individuality. Rather than viewing acting, music, poetry, or fashion as separate forms of expression, he sees them as different ways of expressing yourself. It reflects a generation that is increasingly experimenting with identity, style and creativity without waiting for someone else to tell them what is acceptable.
And perhaps that is what makes the idea of “Let Them Talk” interesting beyond the campaign itself. That’s what makes the Crocs India campaign ‘Let Them Talk’ so relevant today.
