For US President Donald Trump , artificial intelligence is suffering from a branding problem, and he intends to fix it by attempting to officially rename the technology “super intelligence.”
The name change is aimed at shifting increasingly negative public perceptions of AI, whose rollout across the US has sparked a nationwide backlash over concerns that it’s driving up electricity prices and costing Americans their jobs. By the authority vested in me as President by the Constitution and the laws of the United States of America, it is hereby ordered: The terminology used by the Federal Government should reflect the transformative capabilities of these technologies and the limitless opportunities they create for the American people. Sec. The proposal shall include:
A Quinnipiac University poll, reported by Bloomberg, found that 71% of those surveyed preferred stricter AI guardrails, while 73% said they would oppose construction of a new data centre in their community. 2. 3.
Hours after hosting nearly two dozen Silicon Valley leaders at the White House for lunch to discuss AI risks, Trump signed an executive order on Tuesday requiring US federal government agencies to refer to the technology as “Super Intelligence” and “SI” in all official communications. Accordingly, the term “Super Intelligence” more appropriately captures the promise, potential, and rapidly advancing capabilities of these technologies. It is therefore the policy of my Administration that, to the maximum extent permitted by law, the executive branch shall use the terms “Super Intelligence” and “SI” in place of “Artificial Intelligence” and “AI” and will not acknowledge the usage of “Artificial Intelligence” and “AI” in any applicable setting. Implementation. (a) To the maximum extent permitted by law, executive departments and agencies (agencies) shall use “Super Intelligence” and “SI” in place of “Artificial Intelligence” and “AI” in official correspondence, public communications, websites, reports, policy documents, and other non-statutory documents within the executive branch. Definition. (a) For purposes of this order, and except where otherwise provided by law, the terms “Super Intelligence” and “SI” mean the technologies and systems encompassed by the term “artificial intelligence” as defined in section 9401(3) of title 15, United States Code. This definition shall govern the implementation of this order unless and until superseded by subsequent Presidential action consistent with applicable law or by an Act of Congress. (b) Within 60 days of the date of this order, the Assistant to the President for Science and Technology (APST), in consultation with the heads of other agencies as the APST deems appropriate, shall submit to the President proposed legislative language to establish a Federal definition of “Super Intelligence” and “SI” that reflects the capabilities described in section 1 of this order.
