Travel luggage is having a bit of a fashion moment, and Escape Plan is leaning into it. The travel platform has partnered with fashion and lifestyle brand Snitch, marking the third brand collaboration on its growing travel partnership platform after HRX and Rare Rabbit.
The central development
The partnership brings Snitch’s fashion-first identity into travel, with a new range of luggage, backpacks and travel accessories designed for younger, digitally savvy consumers who increasingly see what they carry as part of their personal style. For Abhinav Pathak , co-founder and CEO of Escape Plan, the idea goes beyond adding another luggage collection to the market. He sees travel as a rapidly growing category that needs a platform to bring the different parts of the experience together.
What Happens Next
The products feature polycarbonate shells, 360-degree spinner wheels, TSA locks and smart compartments, with the range available through Snitch’s online and offline channels as well as Escape Plan’s distribution network. 5 reasons your next family holiday should be to Hong Kong: From easy flights and Indian food to Disneyland fun Because he wanted to spend the next decade creating a consumer business with significant scale, pathak, who exited Amazon in March 2023, says he returned to building.
That thinking sits at the heart of Escape Plan’s larger ambition. The Snitch partnership is a natural extension of that idea, particularly as Indian travellers become more conscious of design and personal expression. Pathak believes luggage is increasingly being treated much like clothing, with consumers looking for pieces that fit their individual style rather than simply serving a functional purpose. The new Snitch Travel range includes hard shell luggage, cabin and check-in trolleys, laptop trolleys, backpacks and travel accessories. The launch is also supported by a digital campaign that plays with the overlap between fashion and travel, positioning luggage as part of the travel look rather than an item that gets packed away until the next trip.
Today, the company sees itself as a travel platform rather than simply a luggage brand, with plans spanning travel products, planning tools and services.
