Samarpita Yashaswini is a Content Producer for Fashion (HT Shop Now) at Hindustan Times Digital. She has five years of experience in lifestyle writing, specialising in fashion, beauty, and trend-led commerce content. She covers everything from seasonal must-haves and wardrobe essentials to brand reviews and styling edits that make everyday dressing easier and more exciting.
Over the years, she has interned with Times Internet and Desi Martini, and worked with Pinkvilla and Schbang, building a strong foundation in digital storytelling and audience-first content. At HT Digital, she writes and creates fashion affiliate content for both the website and social media, blending trend awareness with shopping practicality. Her work sits at the intersection of style and strategy combined with equal parts aesthetic and analytics. A self-confessed fashion enthusiast, Samarpita has a sharp eye for colours, prints, silhouettes, and textures. She notices the fall of a fabric, the mood of a palette, and the difference a good cut can make. Her expertise lies in translating trends into wearable, relatable style and helping readers shop smarter, not louder. Samarpita believes fashion content doesn’t need to be complicated or overly eloquent. It should be simple, fun, and genuinely helpful, guiding readers through daily style decisions with confidence and joy. Designer Richa Khemka brought a study in contrasts to the runway at Lakmé Fashion Week x FDCI, presented by Maruti Suzuki Nexa, with her latest collection, VESPER. Showcased under the NEXA Presents The Spotlight platform, the collection explored the idea of being seen without revealing every aspect of oneself. Speaking exclusively to HT Shop Now at the fashion week, Khemka shared the thinking behind her latest collection, the fashion staples she believes consumers should invest in and her advice for translating runway style into everyday dressing. Q. Which fashion trends do you believe Indian consumers should invest in this season, and which ones do you think are simply social media hype?
She began her writing journey in 2020, but her love for fashion started long before that. The ‘Quiet Luxury’ secret: 5 Simple fashion hacks to look expensive on a budget
