New Delhi, The Delhi government on Sunday launched a citywide awareness campaign aimed at increasing public participation in efforts to curb air pollution, with activities planned across the national capital until March next year.
The Information, Education and Communication campaign, titled “Saath Nibhayein, Pradushan Ghataayein”, will be implemented by the Delhi Pollution Control Committee from September 2026 to March 2027.
As part of the campaign, the DPCC has also conducted district-level workshops in industrial areas, focusing on compliance with pollution-control norms, including the use of Online Continuous Emission Monitoring Systems, Air Pollution Control Devices and regulations concerning diesel generator sets. Several activities have already been undertaken under the campaign, including awareness programmes involving sanitation workers by the New Delhi Municipal Council and training sessions for housekeeping staff conducted by waste-management NGO Chintan.
The campaign will focus on engaging citizens, educational institutions, industries, resident welfare associations, markets, construction stakeholders, bulk waste generators, farmers and vehicle owners through workshops, community programmes, sensitisation drives and field-level activities, according to an official statement. Delhi Environment Minister Manjinder Singh Sirsa said the government’s efforts to improve air quality would require active participation from citizens and other stakeholders. The campaign will see sustained awareness and stakeholder engagement activities across Delhi over the coming months, with the government seeking to turn pollution control into a collective movement rather than limiting it to regulatory enforcement, officials said.
