Congress to expand ‘Chhatron Ki Goonj’ campaign to more than 800: A practical reader guide

Congress to expand 'Chhatron Ki Goonj' campaign to more than 800: A practical reader guide

The Leader of the Opposition in the Lok Sabha Rahul Gandhi is likely to address as many as 28 student interaction programmes under the Congress ’ ‘Chhatron Ki Goonj’ campaign as the party seeks to build a sustained outreach among Gen Z youth, students, and young voters ahead of the 2029 Lok Sabha election.

At its meeting on August 19, the Congress Working Committee approved a plan to expand Chhatron Ki Goonj to as many as 800 cities over the next few months, reflecting the party’s attempt to turn what began as a series of student interactions into a nationwide youth outreach programme. Venugopal has instructed party leader Kanhaiya Kumar, who oversees the functioning of the party’s frontal organisations, including the National Students’ Union of India (NSUI), to immediately scale up the campaign to 100 cities by appointing coordinators.

Sources told The Hindu that Congress general secretary (organisation) K.C.

Gandhi is expected to cover 28 cities identified for the first phase of the expansion. Since 2013, the BJP has built a formidable youth outreach architecture through its organisational network and extensive digital presence, while the Congress has been a latecomer. Mr While senior Congress leaders will address some of the proposed interactions. The proposed programme will take Mr. Gandhi to campuses and cities beyond the party’s traditional political engagements, allowing him to directly engage with students and young people. As per sources, Mr. Gandhi is expected to address at least one major city in every State over the next few months. The campaign assumes significance as the Congress and the Bharatiya Janata Party (BJP) intensify their efforts to retain or win over young and first-time voters.

“In the Northeast, he will probably go to Guwahati; in Bihar, Patna and Purnea; and in Jharkhand, he will address students in Ranchi,” said the party insider familiar with the programme.