Shweta Pandey is a Senior Content Writer at Hindustan Times, with over 12 years of experience in beauty and wellness journalism, specialising in makeup, skincare, and hair care.
Her career reflects consistent growth, moving from content contributor to senior writer. She now plays a key role in shaping editorial strategy, social media content, and ensuring high-quality, reader-focused content that aligns with evolving audience needs. Shweta’s core expertise spans makeup, skincare, hair care, and holistic health and fitness. She specialises in in-depth beauty product reviews, ingredient analysis, skincare routines, and evidence-based wellness advice. Known for her analytical and data-driven approach, she relies on verified sources, dermatological insights, and expert consultations to ensure credibility. Her field experience includes interviewing Bollywood celebrities, beauty and makeup professionals, tracking consumer trends, and simplifying the top picks. Beyond her writing desk, Shweta enjoys exploring new destinations, experimenting in the kitchen with delightful recipes, and staying in tune with the latest beauty and wellness trends. We know that after a hectic work schedule, all you want is to throw yourself on the bed, but if you have been sleeping with makeup on, it’s time to change your routine. If you haven’t started using cleansing balms yet, it’s time to add one to your vanity kit right away. Cleansing balms are oil-based makeup removers that remove stubborn makeup, sunscreen, and excess sebum without necessarily leaving the skin feeling stripped or excessively dry. They can be particularly useful if you regularly wear foundation, concealer, waterproof mascara or long-wearing lipstick.
She began her professional writing journey in 2011, entering the evolving world of digital lifestyle journalism as beauty and wellness content rapidly transformed in India. Over the years, she has worked with reputed digital media houses like India Today, the Times of India and Skymet Weather, steadily building credibility through well-researched features, product reviews, and trend analyses.
The important thing is to choose a formulation that suits your skin and rinse it thoroughly. If a particular product consistently causes congestion, irritation or breakouts, stop using it and reassess the formulation. However, if you have persistent acne, very sensitive skin, eczema or a history of reactions to skincare products, consider speaking to a dermatologist before introducing a new cleansing product. We assessed each product based on its current ingredient list, cleansing claims, texture, fragrance content, intended skin type and suitability for removing makeup and sunscreen. We also considered the brand’s usage instructions and current product information. Since skincare can perform differently depending on individual skin type and sensitivity, these recommendations are intended as a guide rather than a guarantee of results. e.l.f. SKIN Holy Hydration! Makeup Melting Cleansing Balm is a hydrating first-step cleanser designed to dissolve makeup, sunscreen and everyday impurities without leaving the skin feeling stripped. The solid balm melts into an oil when massaged onto dry skin and emulsifies into a milky texture when water is added. Its formula contains hyaluronic acid, ceramides, peptides and glycerin, making it particularly appealing if you want makeup removal with a moisturising finish.
The brand says it is suitable for dry, oily and combination skin and can also be used as part of a double-cleansing routine.
