Samarpita Yashaswini is a Content Producer for Fashion (HT Shop Now) at Hindustan Times Digital. She has five years of experience in lifestyle writing, specialising in fashion, beauty, and trend-led commerce content. She covers everything from seasonal must-haves and wardrobe essentials to brand reviews and styling edits that make everyday dressing easier and more exciting.
Over the years, she has interned with Times Internet and Desi Martini, and worked with Pinkvilla and Schbang, building a strong foundation in digital storytelling and audience-first content. At HT Digital, she writes and creates fashion affiliate content for both the website and social media, blending trend awareness with shopping practicality. Her work sits at the intersection of style and strategy combined with equal parts aesthetic and analytics. A self-confessed fashion enthusiast, Samarpita has a sharp eye for colours, prints, silhouettes, and textures. She notices the fall of a fabric, the mood of a palette, and the difference a good cut can make. Her expertise lies in translating trends into wearable, relatable style and helping readers shop smarter, not louder. She later completed a Postgraduate Diploma in Advertising and PR from MICA, Ahmedabad. Samarpita believes fashion content doesn’t need to be complicated or overly eloquent. It should be simple, fun, and genuinely helpful, guiding readers through daily style decisions with confidence and joy. Festive and wedding dressing does not always have to mean choosing the heaviest lehenga, piling on jewellery or following every new trend. Her work at the festival marks an evolution from fashion into textile art, including sculptures and large-scale installations created using fabric scraps and discarded materials from her fashion practice. Ahead of the festive and wedding season, Jain spoke to HT Shop Now about the trends she is seeing, how to build a versatile ethnic wardrobe, styling traditional Indian clothes in contemporary ways, and the fashion investments she believes are worth making. Payal Jain: Being the only designer from India at The World of Threads Festival is deeply meaningful to me as this body of work displayed in Toronto represents an important evolution in my own journey in fashion and art. For more than three decades, fashion has been my primary language. Through the years, my relationship with textiles has grown and moved beyond the body into space, and has led me to create textile sculptures and large-scale installations in textile scrap. These works are made from repurposed yards of fabric, textile remnants and discarded materials from my fashion practice, giving new life to what would otherwise have been wasted. A fabric that was once created for a garment can become structure, movement, memory and sculpture. What I hope an international audience takes away from my work is a feeling for the richness of India’s textile traditions, while also seeing how beautifully they can evolve and find new expression. I hope they notice the craftsmanship, dedication, patience, materiality and stories held within these works. Payal Jain: One of the most meaningful shifts I am seeing among young brides is the revival of their family traditions and reinventing heirlooms that already exist in the family, particularly the desire to rediscover and reinterpret pieces from their mother’s or grandmother’s wardrobe and trousseau. A beautiful sari, an old Benarasi, a treasured dupatta or an embroidered textile carries so much more than its material value. It carries memories, occasions, the woman who wore it and the time in which it belonged. I also see many brides rediscovering their own cultural roots and choosing to wear their native or regional costume for their wedding. There is something deeply beautiful about a bride consciously returning to the clothing traditions of her own community and bringing them into her wedding with pride and a renewed sensibility. I always encourage people to invest in pieces with this kind of emotional and cultural longevity. The most beautiful wedding clothes, in my view, are the ones that acquire meaning with time. Payal Jain: I would always recommend investing in pieces that offer longevity, comfort and the ability to be styled in different ways and reinvented over and over. A beautifully tailored kurta or versatile kurta-pyjama set is equally valuable, as it can be dressed up or down depending on how you accessorise it. I also love the idea of having beautifully tailored blouses that can be paired with different saris or skirts, giving complete freedom to create multiple looks. Accessories can also transform the simplest of outfits. A beautiful scarf or stole, a piece of legacy jewellery, a cool bag or sandals can completely change the look. Payal Jain: Contemporary dressing is really about finding a balance between tradition and your own individuality. You don’t necessarily have to change the essence of an Indian outfit to give it a modern feel. Sometimes, it is as simple as experimenting with the drape of a sari, pairing a traditional skirt with a structured shirt or wearing a classic kurta with contemporary trousers. The choice of fabric, fit and fall, along with the accessories you pair with it, can completely change its character. Playing with proportion, drape and layering can change the language of something familiar. I also believe strongly in restraint. You don’t need the jewellery, embroidery, elaborate hair and every accessory competing for attention. Choose one element to celebrate and allow everything else to be quieter. Payal Jain: Each wedding celebration has its own mood, and I think the clothes should respond to that. A mehendi can be light, playful and full of colour, whether it is an easy sharara, a flowing kurta or a skirt you can actually dance and enjoy yourself in. For the sangeet, I love clothes with movement and a little more drama. It can be a fluid lehenga, a stitched sari or a traditional one worn in an unexpected way. A beautiful chikankari jumpsuit or dress can also work, brought alive with subtle shimmer. The wedding itself is where tradition, memory and legacy become especially meaningful. It could be a magnificent handloom sari you have inherited, your mother’s lehenga reimagined for you, or a traditional silhouette, weave or craft that connects you to your roots. I don’t believe every occasion needs more embroidery, more jewellery or more embellishment. An extraordinary textile, beautiful craftsmanship and one exceptional piece of jewellery can often say far more.
She began her writing journey in 2020, but her love for fashion started long before that. She studied at Delhi Public School and graduated from Miranda House, University of Delhi in 2019, where she also wrote for the college magazine. Jain, Founder and Designer at Payal Jain Design, is currently showcasing her work at The World of Threads Festival 2026–27 in Toronto.
Because it can be draped differently and adapted to occasions, whether it is a festive gathering or a more intimate celebration, a well-crafted sari is a timeless investment.
Some of the most memorable Indian outfits come down to thoughtful styling, beautiful textiles, personal meaning and knowing when to stop, according to designer Payal Jain. Today, young brides are bringing these pieces into their own celebrations, reworking them into silhouettes that feel personal and contemporary while preserving the soul of the original.
7 Handbags every woman should have in her wardrobe 5 Capsule fashion investments for September 2026 that skip the microtrend noise The ‘Quiet Luxury’ secret: 5 Simple fashion hacks to look expensive on a budget Disclaimer: At Hindustan Times, we help you stay up-to-date with the latest trends and products. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, with respect to the products. Because they are associated with a particular occasion, i also see a growing appreciation for colours that feel personal rather than being chosen simply.
Payal Jain: I think this festive and wedding season, we will continue to see a beautiful balance between rich, timeless colours and softer, more contemporary tones. Jewel shades such as deep emerald, burgundy and midnight blue bring a sense of richness, while muted rose, ivory, sage and warm metallics offer a more understated elegance. The key to wearing these colours in a contemporary way is often in the styling. A deep burgundy sari with a minimalist blouse, an ivory lehenga with modern tailoring or a jewel-toned kurta paired with understated accessories can create a look that feels festive without appearing overly traditional. Payal Jain: A wedding guest certainly doesn’t need a heavily embellished lehenga. A beautiful sari is timeless. Silk, chiffon, organza or light tissue can have wonderful presence without feeling heavy. A stitched or pre-draped sari is another option, particularly when paired with an interesting blouse or jacket. I also love fluid shararas, wide-legged palazzos with beautifully cut kurtas, long skirts with structured blouses and light, flowing Anarkalis. Indian textiles offer so much richness that you don’t need to rely on excessive embellishment. A beautiful weave, an unusual drape, exquisite chikankari, a great cut or one wonderful piece of jewellery can be enough. Payal Jain: Sometimes one beautifully considered detail is all you need to transform a simple outfit. With a kurta, it could be an exquisite dupatta, a pair of beautiful earrings or an unexpected layer. With a sari, I would play with the blouse and the drape. A beautifully cut blouse can completely change the character of even the simplest sari. A lehenga can feel entirely different with an interesting blouse, a new way of draping the dupatta or one striking piece of jewellery. I would resist the temptation to add too much. If the textile is beautiful, allow it to be seen. If the blouse is the statement, keep everything else quieter. Jewellery, shoes, hair and even the way you drape something should be styled, not over-styled. The most interesting looks are the ones that feel instinctive, natural and effortless. Payal Jain: Comfort should always be part of elegance, especially when you know you’ll be wearing something for several hours. Lighter silks, cottons, chiffons, georgettes and breathable blends work beautifully for warmer months, while richer silks, velvets or layered fabrics can be considered when the weather is cooler. The silhouette is equally important. For a daytime function, I lean towards fluid, easy silhouettes that allow movement, while an evening celebration gives you more freedom to explore structure, layering or embellishment. If you are going to be sitting, walking and moving around for several hours, the garment should allow you to be comfortable. The most appropriate outfit is one that lets you enjoy the occasion rather than constantly making you conscious of what you’re wearing. Payal Jain: One of the most common mistakes I see is trying to do too much at once. The heavily embroidered outfit, elaborate jewellery, strong makeup, embellished shoes and accessories can all end up competing for attention. A beautiful look needs a focal point. If the textile or embroidery is extraordinary, allow it to breathe. If the jewellery is exceptional, let that have its moment. The other mistake is following a trend without considering proportion, fit or how you actually feel in it. Not every silhouette or styling idea needs to work for everyone. Pay attention to how a garment falls, how it moves and what it does for you. I think the best festive dressing has an instinctive sense of restraint: knowing what the look needs, and equally, what it doesn’t. Payal Jain: If I were to choose five pieces worth investing in, they would be: An exceptional handwoven sari: A Benarasi, Chanderi, Kanjeevaram or beautiful regional weave. These are textiles that carry extraordinary skill and heritage, and only become more precious with time. A beautifully crafted shawl or stole: Whether it is fine pashmina, intricate hand embroidery or an extraordinary weave, it is something you can wear for decades and eventually pass on. A timeless Indian jacket: A beautifully cut brocade, handwoven or embroidered jacket can transform everything from a sari and kurta to a simple dress or trousers. A beautifully crafted lehenga or skirt: Not necessarily heavily embellished, but made in an exceptional textile and with a timeless silhouette. It should be something you can separate, restyle and wear in completely different ways over the years. One extraordinary piece of jewellery: Something beautifully made that has character and meaning, and can transform even the simplest ensemble. I would rather own fewer things of exceptional quality than a wardrobe full of pieces that belong to one season. The real value of a wardrobe is in what you continue to wear, reinterpret and eventually pass on. Across her advice, one idea comes through repeatedly: festive dressing does not necessarily become better with more embellishment. Whether you are choosing a wedding guest outfit, updating an heirloom or investing in a piece you hope to wear for years, Jain’s approach puts the focus on fabric, craftsmanship, proportion, comfort and personal meaning. And perhaps that is the most useful festive styling advice of all: choose one thing worth noticing, and let the rest of the outfit support it. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. 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I would choose fabrics according to the weather and the nature of the occasion.
