So I am looking at them as violators of the law, and the law will take its own course. That’s why we have started taking action. We have taken this action as per the law.”
Speaking to NDTV, Mundhe said, “According to you they may be stars, but according to me they are only advertisers in this case.
Mundhe confirmed that one of the three actors has not responded to the notice and the FDA has started adjudicating and prosecution proceedings against him. Because that is with the assistant commissioner, when asked if Shah Rukh Khan has responded to the notice, he said, “I exactly don’t remember…. Most likely he has not responded, but I’m not too sure about it. Mundhe also disagreed with the argument that responsibility lies with the manufacturer and not the endorser. He pointed to advertising regulations under the Food Safety Act, saying there is a responsibility specifically placed on the person or institution advertising the product. He insisted that advertisers have a responsibility to conduct due diligence about what they endorse. He shared that for them to say that it is not upon them is wrong, not only morally, but also legally.
However, the commissioner said the two actors who have responded will have their replies heard.
