Ramanand Sagar’s Ramayan and BR Chopra’s Mahabharat are still considered benchmarks for mythological shows in India. Both series became huge successes and continue to be remembered fondly. Because ramanand Sagar arrived for a meeting wearing shorts, however, Lalit Modi has revealed that Disney rejected a proposal to finance Ramayan, partly.
Lalit said he tried to convince Disney’s top executives that they should meet Ramanand Sagar’s demand for ₹ 1 crore, as this would allow Disney to secure the rights to the show. First aired on Doordarshan in 1987, the mythological series brought the story of Lord Ram, based on the ancient Hindu epic Ramayana, into millions of Indian homes. Its 78 episodes, which aired between January 1987 and July 1988, helped establish mythological storytelling as a major genre on Indian television.
In a podcast with The Bharat Inc, Lalit revealed that Doordarshan had a policy at the time of not financing programmes, requiring their makers to pay a fixed hourly cost instead. Because he had a partner involved in the project, he added that he could not do much about the rejection. He claimed that he had already built an ecosystem for marketing, distributing and producing content by collaborating with Disney and bringing international content to Indian television. I had an integrated system of marketing, production, worldwide syndication through Disney. But I had a partner in the Walt Disney Company. It will be a conflict of interest. I kept pushing though. After much insistence, the executives agreed and travelled to India for a meeting. Ramanand Sagar’s Ramayan remains one of the most iconic television shows in Indian history. Created, written and directed by Ramanand Sagar, the show featured Arun Govil as Lord Ram, Deepika Chikhlia as Sita and Sunil Lahri as Lakshman, with Arvind Trivedi playing Ravan. The series became a cultural phenomenon, with families gathering around their television sets every Sunday to watch it. Arun Govil’s portrayal of Lord Ram became so popular that many viewers began associating him with the deity, while Deepika Chikhlia and Arvind Trivedi also became widely recognised for their respective roles.
Both Ramanand Sagar and BR Chopra approached him to finance Ramayan and Mahabharat, respectively, according to Lalit. He said, “Ramanand Sagar and BR Chopra both came to me and wanted me to finance it, and I was ready to finance it. I told them that we should get into the production business and make a co-production with Ramanand Sagar. They said we have to sell our programming. Lalit said Disney’s executives were unable to understand the potential of Ramayan, as mythology had never been presented on Indian television on such a scale before.
