Apple’s new CEO John Ternus takes the helm of the iconic tech giant on Tuesday, ending Tim Cook’s 15-year tenure during which the company’s value skyrocket to $4.6 trillion thanks to the iPhone’s enormous popularity.
Serving as Apple CEO will also require soft skills, including developing relationships with important figures. Cook cultivated ties with Trump as he navigated the company through business challenges, including Trump’s trade and tariff war targeting countries in Asia, where Apple has extensive manufacturing supply chains. Cook is widely expected to help the company maintain a good relationship with Trump after he shifts to his new role as executive chairman Although he is handing over the CEO reins at Apple. Ternus worked on some of Apple’s signature products under Cook, including the Apple Watch, AirPods and Apple Vision Pro. He will headline next week’s launch of the latest iPhone at Apple’s Cupertino, California, headquarters.
