Samarpita Yashaswini is a Content Producer for Fashion (HT Shop Now) at Hindustan Times Digital. She has five years of experience in lifestyle writing, specialising in fashion, beauty, and trend-led commerce content. She covers everything from seasonal must-haves and wardrobe essentials to brand reviews and styling edits that make everyday dressing easier and more exciting.
Over the years, she has interned with Times Internet and Desi Martini, and worked with Pinkvilla and Schbang, building a strong foundation in digital storytelling and audience-first content. At HT Digital, she writes and creates fashion affiliate content for both the website and social media, blending trend awareness with shopping practicality. Her work sits at the intersection of style and strategy combined with equal parts aesthetic and analytics. A self-confessed fashion enthusiast, Samarpita has a sharp eye for colours, prints, silhouettes, and textures. She notices the fall of a fabric, the mood of a palette, and the difference a good cut can make. Her expertise lies in translating trends into wearable, relatable style and helping readers shop smarter, not louder. Samarpita believes fashion content doesn’t need to be complicated or overly eloquent. It should be simple, fun, and genuinely helpful, guiding readers through daily style decisions with confidence and joy. For years, plus-size fashion has often meant compromising on one thing to get another: fit over style, comfort over trends or availability over personal expression. Anjali Anand knows that frustration first-hand. The actor and co-creator of VIRGIO’s Beyond The Curve has spent years navigating a fashion industry that often treated curvy bodies as an afterthought. Her experience eventually became the starting point for a fashion line designed specifically with curvier bodies in mind, rather than simply sizing up existing designs. Anand has also been involved in the design process, including fittings and fabric trials.
She began her writing journey in 2020, but her love for fashion started long before that. Beyond The Curve, which launched in 2025 as a co-created line by VIRGIO and Anand, focuses on trend-led clothing for women beyond traditional sizing. I tried Fabindia’s most wearable summer style: Here’s my honest verdict of all 3; a kurta set, a midi dress and a saree
The collection currently spans XL to 6XL, according to VIRGIO.
