It is that time of the year again. We have all arrived at that familiar yearly dilemma of generic hampers, endless dry fruit boxes, and an infinite cycle of passing along soan papdis and kaju katlis , the usual festive favourites in every Indian household.
the way we celebrate has changed While traditional sweets will always be a part of our festive celebrations. And at many of these celebrations, a well-chosen bottle of liquor has become as much a part of the festivities as the mithai box, for both hosting and gifting. I recently came across an interesting take on festive gifting. Luxury doesn’t always have to come with a hefty price tag. Sometimes, it can be as simple as finding a designer touch tucked inside a festive bottle. I went to an exclusive launch event at The Leela Palace in New Delhi to check out a new collaboration between Glenfiddich and celebrity fashion designer Rajesh Pratap Singh. They’ve teamed up for a limited-edition festive set that mixes Scottish single malt heritage with modern Indian design. Walking into the venue, I found the setting every bit as elegant as the occasion. The evening brought together people from across fashion, hospitality, design, whisky and the media. What the Fashion Crowd Wore Usually, when a high-end designer teams up with a major Scotch brand, you expect the price tag to jump instantly. But the biggest surprise of the night wasn’t just how good the packaging looked; it was the price point.
Today, the festive season is just as much about card parties, family get-togethers and late-night Diwali gatherings with friends.
