Alia Bhatt and Formula 1 driver Carlos Sainz are an unlikely pairing, but that is exactly what has caught fans’ attention. The campaign brings together Alia’s Bollywood following and Carlos’ Formula 1 fanbase, creating a crossover that has quickly entered online conversations. The Bollywood actor and Spanish racing driver have come together for a L’Oréal Paris campaign that is now airing on Italian television. Both Alia and Carlos are global ambassadors for the beauty brand, but seeing them share the screen has still come as a surprise to fans.
The two stars first grabbed attention with their L’Oréal Paris collaboration at the 2026 Cannes Film Festival. Alia joined L’Oréal Paris as a global brand ambassador in 2024. She made her L’Oréal Paris debut at the 2025 Cannes Film Festival. The actor will next star in Sanjay Leela Bhansali’s Love & War with Ranbir Kapoor and Vicky Kaushal, which is scheduled for a January 21, 2027, release.
The brand brought together several of its global ambassadors for a campaign reel featuring Alia, Carlos and fellow F1 driver Charles Leclerc. Alia Bhatt was last seen in YRF Spy Universe’s first female spy story, Alpha, with Sharvari. The film bombed at the box office.
At the time, the brand described her as an “award-winning actress, producer, and entrepreneur” who “embodies L’Oréal Paris’ core values of inclusion and empowerment”.
Now, an advertising campaign that they seem to have shot together at the time is being aired on Italian television. In the new ad, which is going viral on social media and being shared by fans, the two are promoting L’Oréal Paris Elvive, the brand’s popular global haircare range designed to address different hair concerns, including damage, dryness, and lack of shine.
