Samarpita Yashaswini is a Content Producer for Fashion (HT Shop Now) at Hindustan Times Digital. She has five years of experience in lifestyle writing, specialising in fashion, beauty, and trend-led commerce content. She covers everything from seasonal must-haves and wardrobe essentials to brand reviews and styling edits that make everyday dressing easier and more exciting.
Over the years, she has interned with Times Internet and Desi Martini, and worked with Pinkvilla and Schbang, building a strong foundation in digital storytelling and audience-first content. At HT Digital, she writes and creates fashion affiliate content for both the website and social media, blending trend awareness with shopping practicality. Her work sits at the intersection of style and strategy combined with equal parts aesthetic and analytics. A self-confessed fashion enthusiast, Samarpita has a sharp eye for colours, prints, silhouettes, and textures. She notices the fall of a fabric, the mood of a palette, and the difference a good cut can make. Her expertise lies in translating trends into wearable, relatable style and helping readers shop smarter, not louder. Samarpita believes fashion content doesn’t need to be complicated or overly eloquent. It should be simple, fun, and genuinely helpful, guiding readers through daily style decisions with confidence and joy. Actor Tanuj Virwani may be known for playing characters in Inside Edge, Code M, Cartel, Tandoor, and now JioHotstar’s Jumper, but when it comes to fashion, he isn’t interested in following the script. For him, a good outfit is equal parts personality, practicality and a little bit of experimentation, particularly when you live in India’s decidedly unforgiving tropical weather. If Virwani’s approach to fashion proves anything, it’s that building a versatile wardrobe doesn’t necessarily mean buying everything that’s trending. Start with the pieces that do the heavy lifting: well-fitting jeans, black and white T-shirts, versatile sneakers, sunglasses and a few statement accessories.
She began her writing journey in 2020, but her love for fashion started long before that. I tried Fabindia’s most wearable summer style: Here’s my honest verdict of all 3; a kurta set, a midi dress and a saree
A self-confessed shopaholic, Virwani says he would rather build his own style than blindly chase whatever happens to be trending.
