In 2004, the University of California, Santa Barbara, announced plans for a center that would bring creative work, academic research and public engagement together. Actor and producer Michael Douglas donated $1 million to help fund the proposed Center for Film, Television and New Media, which was intended to connect students and scholars from different academic disciplines. Movies can entertain audiences, preserve memories, and offer new perspectives on the world.
When the university announced his donation, he was also serving on the proposed center’s advisory board. The donation formed part of a larger fundraising campaign. The private donations were intended to supplement state funding for a new academic building complex. Douglas had also supported opportunities for students to learn from working artists. He established an artist-in-residence program that brought contemporary actors and playwrights to campus for seminars. The initiative was intended to connect classroom instruction with the practical experience of professional artistic work.
Douglas graduated from UCSB in 1968 with a bachelor’s degree in dramatic arts before establishing a career as a Hollywood actor and producer. UCSB sought $10 million in private philanthropic support and had received nearly $4 million by the time of the announcement. Television executive Marcy Carsey, another advisory board member, had contributed a leadership gift of $2.5 million.
Film, research and the public brought together
The proposed center was designed to connect UCSB’s film and communication departments with students and faculty from 15 other departments across the arts, humanities, social sciences and natural sciences. This interdisciplinary approach reflected the different ways researchers could examine media. Films, for example, could be studied through their stories and images, while television and digital media also raised questions about technology and the distribution of information. The planned facilities were intended to support these varied activities. The university outlined a public theater, a production suite, teaching and research laboratories, and climate-controlled archives for film and television materials. Together, these spaces were expected to accommodate instruction, creative projects, scholarly research, and media preservation. Constance Penley, the center’s director, emphasized the importance of creativity and critical thinking in a liberal arts education. She also highlighted the value of studying the social effects of mass media to inform public policy debates. The center was intended to help students develop practical skills while examining the broader influence of media on society.
