As the journey began, he turned around and asked seemingly unusual questions such as what dairy products he buys apart from milk. When Raj asked about his unusual approach, Dinesh explained his reasoning.
In his post, Raj said that the rider, identified as Dinesh, previously worked at NPCI before quitting his job.
Concluding the post, Raj praised Dinesh’s approach to customer discovery. “It wasn’t just the idea. It was the clarity. No MBA jargon, no pitch deck, no market research report. Just a guy asking his customers what they want. Rooting for this guy. One user wrote, “This is such a beautiful example of customer discovery in its most authentic form. Sometimes the best market research is simply having real conversations with the people you’re trying to serve. Rooting for him!”
Hope I’m having his dairy products someday,” he said. Dinesh’s “paisa bhi milega aur feedback bhi” mindset is brilliant.
