Samarpita Yashaswini is a Content Producer for Fashion (HT Shop Now) at Hindustan Times Digital. She has five years of experience in lifestyle writing, specialising in fashion, beauty, and trend-led commerce content. She covers everything from seasonal must-haves and wardrobe essentials to brand reviews and styling edits that make everyday dressing easier and more exciting.
AI has made me think twice before buying something
Over the years, she has interned with Times Internet and Desi Martini, and worked with Pinkvilla and Schbang, building a strong foundation in digital storytelling and audience-first content. At HT Digital, she writes and creates fashion affiliate content for both the website and social media, blending trend awareness with shopping practicality. Her work sits at the intersection of style and strategy combined with equal parts aesthetic and analytics. I have stood in front of my cupboard with a perfectly good pair of trousers in my hand and wondered what on earth I am supposed to wear with them. I have bought a top I loved in the store and then struggled to style it once I got home. And, like most people, I have occasionally convinced myself that the solution is to buy something new when what I actually needed was a better outfit idea. It sounds slightly futuristic, but AI has become an unexpectedly useful addition to my fashion routine. I’ll describe a piece I want to wear and ask for different ways to style it. I can describe something I’m considering buying and ask for different ways to style it with pieces I already own. I use it when I am stuck, when I need inspiration or when I want a second opinion before buying something.
She began her writing journey in 2020, but her love for fashion started long before that. I tried Fabindia’s most wearable summer style: Here’s my honest verdict of all 3; a kurta set, a midi dress and a saree Because the same pair of trousers can look completely different depending on what you wear with them, sometimes I’ll mention the occasion too: work, dinner, a casual day out or a holiday,.
And increasingly, I use it to answer a question I probably should have asked myself much earlier: Do I really need this, or do I just need to style what I already have differently?
