Shweta Pandey is a Senior Content Writer at Hindustan Times, with over 12 years of experience in beauty and wellness journalism, specialising in makeup, skincare, and hair care.
Her career reflects consistent growth, moving from content contributor to senior writer. She now plays a key role in shaping editorial strategy, social media content, and ensuring high-quality, reader-focused content that aligns with evolving audience needs. Shweta’s core expertise spans makeup, skincare, hair care, and holistic health and fitness. She specialises in in-depth beauty product reviews, ingredient analysis, skincare routines, and evidence-based wellness advice. Known for her analytical and data-driven approach, she relies on verified sources, dermatological insights, and expert consultations to ensure credibility. Her field experience includes interviewing Bollywood celebrities, beauty and makeup professionals, tracking consumer trends, and simplifying the top picks. Beyond her writing desk, Shweta enjoys exploring new destinations, experimenting in the kitchen with delightful recipes, and staying in tune with the latest beauty and wellness trends. From classic winged eyeliner and bold graphic strokes to softly smudged kajal and dramatic cat eyes, there are plenty of ways to experiment with eye makeup this festive season. The trick is to find a formula that offers rich pigmentation, smooth application and reliable staying power, especially when you have a packed schedule of celebrations. If you prefer an eyeliner with a glossy finish, Maybelline New York Kohl Gel Pencil is worth adding to your beauty collection. A glossy black line can bring a fresh, polished appearance to your eyes without requiring an elaborate eyeshadow look. It works particularly well with minimal base makeup, a soft blush and a statement lip colour. You can keep the line thin for a subtle finish or build it up for a more dramatic evening look. For those who love experimenting with precision, a sketch eyeliner can make festive makeup considerably easier. PAC 24H Sketch Eyeliner features a pen-style format that is useful for drawing defined lines and creating sharp wings. Its fine-tip design makes it a practical option for anyone who enjoys detailed eye makeup. Use it to create a classic flick or experiment with a double-winged look when you want something more striking for a celebration. Why settle for one eye makeup product when you can explore two formats? Swiss Beauty Select Do The Duet Kajal + Eyeliner is a versatile option for those who like switching between a defined eyeliner look and classic kajal. It can help simplify your festive makeup routine, particularly when you are getting ready for multiple occasions. Use the eyeliner format for a neat wing and the kajal for added depth along the lash line.
She began her professional writing journey in 2011, entering the evolving world of digital lifestyle journalism as beauty and wellness content rapidly transformed in India. Over the years, she has worked with reputed digital media houses like India Today, the Times of India and Skymet Weather, steadily building credibility through well-researched features, product reviews, and trend analyses.
