Tag Archives: D2C

Habit-based loyalty among legacy brands doesn’t guarantee continued: A practical reader guide

Gen X is the consumer segment aged between 45 and 60 years and the lady [...]

Anurag Kedia, co-founder at D2C beauty brand Pilgrim, said digital: A practical reader guide

Colgate will focus on traditional general trade (kiranas) and modern trade (supermarkets, convenience store chains [...]