Turning 30 often comes with a new set of ads telling you that you need a separate eye cream and a drawer full of anti-ageing serums. But how much of it does your skin actually need? Also read | Dermatologists reveal celebrities’ ‘glass skin’ secrets: From boosters and lasers to peels
Skin care is not one-size-fits-all, and your birth year should not dictate your beauty cabinet. There is no fixed age at which you need to start using vitamin C. People in their 20s can introduce it if they want to address uneven skin tone, dullness or pigmentation. Vitamin C is an antioxidant that helps protect the skin against oxidative stress and supports collagen production. L-ascorbic acid is a well-studied form, but it can irritate sensitive skin. Derivatives may be gentler. Always pair vitamin C with broad-spectrum sunscreen. Adult acne needs a balanced approach rather than aggressive cleansing or layering multiple treatments. Wash your face gently twice daily, and choose a non-comedogenic moisturiser even if your skin is oily. Ingredients such as salicylic acid can help unclog pores, while benzoyl peroxide can reduce acne-causing bacteria and inflammation. Azelaic acid is another option that may help with acne and post-acne marks. Introduce one active ingredient at a time, starting slowly to minimise irritation. Avoid scrubs and picking at pimples. Persistent, painful or scarring acne warrants dermatological care, as prescription treatment may be necessary. A separate eye cream is not a must-have in your 30s. For many people, a gentle facial moisturiser can adequately hydrate the skin around the eyes, provided it does not cause irritation. Eye creams may be useful if you have specific concerns, such as dryness, puffiness or fine lines, but their benefits depend on the ingredients. For example, moisturising ingredients can improve the appearance of dehydration lines, while caffeine may temporarily reduce puffiness. The skin around the eyes is delicate, so avoid products that sting. Daily sunscreen and sunglasses can also help protect this area from sun damage. The most effective anti-ageing routine starts with prevention, not expensive products. Sunscreen should be a daily habit from childhood onwards, while a gentle cleanser and moisturiser help maintain the skin barrier. In your 20s, you can consider vitamin C if you have pigmentation or dullness. Retinoids may be useful if you have acne or want to address early signs of photoageing, although they are not essential for everyone. There is no universal age for starting anti-ageing products. In your 30s, choose products based on your skin concerns rather than age alone. Consistency matters more than a complicated routine. If your cleanser, moisturiser and sunscreen still suit your skin, there is no reason to abandon them. Instead, reassess your changing concerns. Skin that becomes drier may benefit from a richer moisturiser, while persistent pigmentation or fine lines may justify introducing a suitable active ingredient. Products that cause irritation, no longer address your concerns or have expired should be discontinued. You may also need to reduce the frequency of exfoliation if your skin becomes more sensitive. Let your skin’s condition, rather than your birthday, guide changes.
When choosing a formulation, beginners can consider a lower concentration, around 5–10 percent, while those who tolerate it well may explore stronger products. Because you turn 30 or 40, you do not need to replace your entire skincare routine simply.
Here is how to build a routine that actually works for your age and skin type, according to Dr Singh.
