HT Shop Now attended Lakmé Fashion Week x FDCI in Delhi, where designer Shahin Mannan showcased her I AM collection , with actor Sanjana Sanghi as the showstopper. At the fashion event, HT Shop Now spoke to Mannan about translating runway fashion into everyday dressing, the trends worth investing in for the festive and wedding season, and how women can build a versatile wardrobe without compromising on individuality.
Samarpita Yashaswini is a Content Producer for Fashion (HT Shop Now) at Hindustan Times Digital. She has five years of experience in lifestyle writing, specialising in fashion, beauty, and trend-led commerce content. She covers everything from seasonal must-haves and wardrobe essentials to brand reviews and styling edits that make everyday dressing easier and more exciting.
Over the years, she has interned with Times Internet and Desi Martini, and worked with Pinkvilla and Schbang, building a strong foundation in digital storytelling and audience-first content. At HT Digital, she writes and creates fashion affiliate content for both the website and social media, blending trend awareness with shopping practicality. Her work sits at the intersection of style and strategy combined with equal parts aesthetic and analytics. A self-confessed fashion enthusiast, Samarpita has a sharp eye for colours, prints, silhouettes, and textures. She notices the fall of a fabric, the mood of a palette, and the difference a good cut can make. Her expertise lies in translating trends into wearable, relatable style and helping readers shop smarter, not louder. Samarpita believes fashion content doesn’t need to be complicated or overly eloquent. It should be simple, fun, and genuinely helpful, guiding readers through daily style decisions with confidence and joy.
She began her writing journey in 2020, but her love for fashion started long before that.
The ‘Quiet Luxury’ secret: 5 Simple fashion hacks to look expensive on a budget Q. The biggest fashion trends to watch: What silhouettes, colours and design details do you see becoming big for the upcoming festive and wedding season, and which trends should women invest in? For the upcoming festive and wedding season, her perspective offers a useful reminder that investment-worthy fashion is not necessarily about buying more. It is about choosing pieces with character, versatility and the potential to remain part of your wardrobe long after one occasion.
