A customer of the popular US gym chain Planet Fitness alleged that an employee at a location in Cudahy, Wisconsin , asked him to take off a jacket with a message supporting the US Immigration and Customs Enforcement (ICE).
The customer made a video at the location in which he identified himself as a ” conservative .”
In the video, the Planet Fitness customer can be seen confronting a Planet Fitness employee and recording it simultaneously. For me, just wear, protect our borders, protect ICE, if they want to complain. The video has gone viral on social media, with Planet Fitness receiving backlash, especially from the far-right on social media. Ht.com could not verify the circumstances of the video recorded by the user. It is also unclear what message on ICE was printed on the Planet Fitness customer’s jacket. It started after an Alaska woman’s membership was revoked for photographing a transgender member in the women’s locker room. Judy Walcott alleged Planet Fitness canceled her membership after she complained about someone in the women’s locker room.
In March 2024, Planet Fitness faced controversy over its transgender-inclusive locker-room policy. The policy debate resurfaced in 2026 after a New Hampshire woman said her membership was canceled following a locker-room complaint. The video has now gone viral, particularly on X account on conservative accounts, with the gym chain receiving some backlash due to it. Because it is “sensitive, he alleges that the employee asked him not to wear a jacket with a message in support of ICE. Because again, that’s not right, “So you know what, make sure to leave them a comment, leave them a review,.
“So, everyone, we are at the Planet Fitness, what is this, Cudahy, Wisconsin,” he says.
