“It is a matter of great pride for the farmers and cooperative: A practical reader guide

“It is a matter of great pride for the farmers and cooperative: A practical reader guide

Chief minister (CM) Bhagwant Mann on Sunday launched two new products under MARKFED’s SOHNA brand — chickpeas in brine (chitte chhole) and red kidney beans in brine (rajmah) — at Salon International de l’Alimentation (SIAL) Paris, 2026. SIAL is one of the world’s leading international food and beverage exhibitions.

Now, people from all over the world will be able to enjoy the taste of Punjab’s canned chickpeas in brine and red kidney beans in brine. “Our farmers, entrepreneurs and industries have tremendous potential to compete in international markets. Our main objective is to take Punjab’s products to international markets, so that our farmers’ income can increase and Punjabi products can establish their identity worldwide.

Mann said: “It is a matter of great pride for the farmers and cooperative institutions of Punjab. Through initiatives like SIAL Paris, we are opening new doors for Punjab’s products, creating global business linkages and bringing international opportunities closer to our people,” he said. Today, we inaugurated the MARKFED stall at the ongoing international food exhibition ‘SIAL Paris’ and launched two new products under our ‘SOHNA’ brand.