Switzerland Tourism has a new face for its India outreach, and it is one that young Indian travellers are likely to know well. Indian cricketer Jemimah Rodrigues has been named the organisation’s new Friendship Ambassador for India, marking a fresh chapter in its long-standing association with the Indian travel market.
India is currently among Switzerland Tourism’s top 10 source markets. 5 reasons your next family holiday should be to Hong Kong: From easy flights and Indian food to Disneyland fun Jemimah Rodrigues is set to bring that younger perspective to the partnership. As Friendship Ambassador, she will travel across Switzerland and share her experiences with Indian audiences. Her itinerary will cover all four seasons, with a mix of well-known attractions, regional experiences and lesser-known places. For Jemimah, the association offers an opportunity to experience Switzerland beyond the sights that Indian travellers already know. She is set to meet local people, try new activities and explore different parts of the country while sharing the experience with audiences back home. The partnership also supports its Travel Better philosophy, which encourages visitors to spend more time in Switzerland, explore different regions and travel across seasons. The campaign will continue across spring, summer, autumn and winter, giving Jemimah the chance to experience how Switzerland changes throughout the year.
