Tata Group-owned Air India has established a full-time team to systematically review expenditure and identify cost-saving opportunities across the airline, in an attempt to embed cost consciousness, frugality and disciplined decision-making into its culture.
“To support this effort, a multidisciplinary, cross-functional Cost Savings Team has been established on full-time basis to identify cost-saving opportunities across the organisation.
In his first internal communication to airline employees, Air India’s chief executive officer (CEO) Tewolde Gebremariam said cost savings could not be driven by a single team or function and required the active participation and commitment of every employee. “Cost consciousness must become part of our culture,” the CEO said, adding that alongside operational excellence, the airline needed to embed “a mindset of frugality, accountability, and thoughtful decision-making in everything we do”. “Cost savings cannot be driven by a single team or function alone,” he said. Small decisions, taken consistently across the organisation, can collectively strengthen the airline’s financial resilience, according to Telwode. They will systematically review all expenditure and identify cost-saving opportunities across functions,” he said. The CEO asked employees to extend their “full support and cooperation” to the team as it works to deliver cost efficiencies across the organisation. He also said that Air India is launching ‘PRABHAV – The Value Creator Award’, an initiative inviting employees to submit ideas to reduce costs, improve efficiency and maximise revenue. “Our ability to overcome these headwinds will depend not on individual efforts, but on how effectively we come together as one team,” he said.
