Pratapgarh’s GI-tagged aonla (Indian gooseberry) is set for a larger presence in international markets, with local entrepreneurs securing export orders worth around ₹ 20 crore from buyers in the UK, US, Poland, Mauritius, Ireland and the UAE at the recently concluded UP International Trade Show (UPITS) in Greater Noida.
“After being selected under the One District One Product (ODOP) scheme, the aonla business in Pratapgarh has grown significantly.
The response at UPITS has further opened opportunities for local entrepreneurs in overseas markets,” said deputy commissioner (industries) Sahab Sharan Rawat.
Eleven entrepreneurs from Pratapgarh participated in UPITS-2026, including two under ODOP, four under ODOC, two GI-tagged products, two MSME and one under the CM Yuva scheme. Officials said the participants received export enquiries and orders from more than half a dozen countries in Europe and the Gulf region, with the total business value estimated at around ₹ 20 crore.
The global interest in aonla products has been driven by growing awareness about health benefits as well as efforts to promote agricultural exports, officials said.
Anurag Khandelwal of Shri Sai Fruit and Agri Development, who has been in the aonla products business for around a decade, said his annual turnover was about ₹ 2 crore. His firm secured orders worth ₹ 2.5 crore from Mauritius, the UK, Poland and the UAE at UPITS. Similarly, Dilip Mishra of Deepanjali Grih Udyog said his eight-year-old business received orders worth ₹ 3.3 crore from Ireland, Poland, the US and the UAE during the trade show.
Entrepreneurs said the GI tag had helped improve the visibility of their products at major trade events.
