Festive celebrations in Indian homes are increasingly moving beyond traditional decorations, with consumers paying greater attention to how they host, serve, and present food to guests. From coordinated dinnerware and glassware to serveware and cookware, homeware is becoming an important part of the festive hosting experience. Ltd. (SSIPL), festive hosting has become more considered, aesthetic and personal in recent years. Consumers are not only looking at how their homes are decorated but also at how the dining table and overall hosting experience come together.
Managing Director & Chief Executive Officer, The Stone Sapphire India Pvt, according to Shobhit Singh.
Ishika Narang is a Multimedia Writer at the Hindustan Times, with over three years of experience in digital journalism, specialising in health, lifestyle, beauty, and consumer-focused reporting. Her primary coverage areas include evidence-based health journalism, preventive care, wellness trends, and affiliate-driven consumer guides tailored for digital audiences. She began her professional journey in digital media, where she developed expertise in multimedia storytelling and platform-optimised editorial strategies. Over the years, she has worked with reputed organisations such as Park+, Jagran, and Wavel.ai, steadily building credibility in health and consumer journalism. Her work reflects a strong progression in editorial responsibility, combining research-backed reporting with audience-focused content formats. At Hindustan Times, she produces in-depth health and lifestyle features, expert-led explainers, and data-informed consumer stories. She also focuses extensively on affiliate articles, creating well-researched buying guides, product comparisons, and recommendation-based content that balances commercial intent with editorial integrity. Alongside writing, she conceptualises and manages social media storytelling, ensuring content is informative, engaging, and optimised for platform-specific consumption. Her subject expertise includes preventive healthcare, nutrition, supplements, women’s health, beauty trends, consumer awareness, and affiliate commerce content. She integrates expert consultations, peer-reviewed research, verified product analysis, and transparent sourcing. Her strengths lie in evidence-based storytelling, simplifying complex information, and producing reader-first affiliate content that prioritises trust and value. Ishika holds a Bachelor of Commerce (B.Com) in Marketing from Guru Gobind Indraprastha University, which enhances her understanding of consumer behaviour, digital commerce, and audience engagement, skills that complement her specialisation in consumer and affiliate journalism. She is committed to ethical reporting, transparent affiliate disclosures, rigorous fact-checking, and maintaining editorial credibility, ensuring every story upholds reader trust and journalistic standards. flowers, cushions, wall decor and other decorative elements, the dining table is emerging as an equally important part of the celebration While festive home makeovers have traditionally focused on lights. With families hosting relatives and friends at home, the table becomes one of the most visible parts of the festive experience. This also means that consumers are becoming more selective about what they add to their homeware collections. The growing visibility of home interiors, recipes, and hosting ideas on social media is another factor shaping festive shopping. A beautifully styled dining table, a festive recipe, or a hosting setup can now reach consumers through Instagram, Pinterest, YouTube, and other visual platforms. These images and videos can influence how consumers want their own homes to look during celebrations. Consumers may see a particular table setting online and look for ways to recreate a similar experience at home. Festivals are the perfect opportunity to reflect your personal style in home decor. consumers are increasingly experimenting with different combinations of colours, patterns, textures and tableware While traditional festive home decor continues to have an occasion. Some may prefer a classic setting with traditional-inspired details, while others may opt for contemporary shapes and muted tones. The growing focus on festive hosting at Indian festivals could create a larger opportunity for an organised homeware market, as the occasion brings together several forms of consumption: home improvement, entertaining, gifting and personal purchases. Singh believes festive hosting can become an increasingly important consumption occasion for the organised homeware sector.
Dinnerware, glassware, serving platters and cookware can therefore influence not only how food is served but also how the entire setting looks. Because it looks festive, they are considering whether the product can also be used for regular meals, dinner parties or everyday entertaining, rather than purchasing something purely.
Singh says consumers are increasingly investing in products that combine functionality with a more premium appearance. “Hosting at home is becoming an occasion in itself,” he says, pointing to changing lifestyles and the growing interest in home entertaining as some of the factors behind this shift. Singh says social media has made home and table presentations more visible and aspirational. Design and personalisation have become significant purchase drivers, although functionality remains fundamental, according to Singh. “For us, the larger opportunity is to help consumers move beyond buying individual products towards creating complete hosting experiences,” he says.
