For Crocs India’s ‘Feel It All’ campaign, cricketer and global brand ambassador KL Rahul explores a more playful approach to festive dressing. In an interaction with Hindustan Times, KL Rahul spoke about experimenting with Crocs for festive occasions, his approach to balancing comfort and style, his go-to footwear while travelling and what cricket has taught him about individuality and self-expression. Here’s what we asked.
The campaign brings together different festive worlds and personalities, while featuring Crocs styles such as the “Ballet and Saturday Sandals”, paired with Jibbitz charms.
Ishika Narang is a Multimedia Writer at the Hindustan Times, with over three years of experience in digital journalism, specialising in health, lifestyle, beauty, and consumer-focused reporting. Her primary coverage areas include evidence-based health journalism, preventive care, wellness trends, and affiliate-driven consumer guides tailored for digital audiences. She began her professional journey in digital media, where she developed expertise in multimedia storytelling and platform-optimised editorial strategies. Over the years, she has worked with reputed organisations such as Park+, Jagran, and Wavel.ai, steadily building credibility in health and consumer journalism. Her work reflects a strong progression in editorial responsibility, combining research-backed reporting with audience-focused content formats. At Hindustan Times, she produces in-depth health and lifestyle features, expert-led explainers, and data-informed consumer stories. She also focuses extensively on affiliate articles, creating well-researched buying guides, product comparisons, and recommendation-based content that balances commercial intent with editorial integrity. Alongside writing, she conceptualises and manages social media storytelling, ensuring content is informative, engaging, and optimised for platform-specific consumption. Her subject expertise includes preventive healthcare, nutrition, supplements, women’s health, beauty trends, consumer awareness, and affiliate commerce content. She integrates expert consultations, peer-reviewed research, verified product analysis, and transparent sourcing. Her strengths lie in evidence-based storytelling, simplifying complex information, and producing reader-first affiliate content that prioritises trust and value. Ishika holds a Bachelor of Commerce (B.Com) in Marketing from Guru Gobind Indraprastha University, which enhances her understanding of consumer behaviour, digital commerce, and audience engagement, skills that complement her specialisation in consumer and affiliate journalism. She is committed to ethical reporting, transparent affiliate disclosures, rigorous fact-checking, and maintaining editorial credibility, ensuring every story upholds reader trust and journalistic standards.
What surprised me was how naturally the Crocs styles worked with the outfits without taking away from the overall look. The Jibbitz charms also make it easy to add a little bit of your own personality. He explains, ” For me, it means not feeling like you have to follow a particular template. An ideal celebration is actually quite simple; it could involve being around family, good food, getting dressed up and having enough time to enjoy the moment without thinking about work or schedules. Everyone celebrates differently, and I think the best way is to do what feels natural to you and make the occasion enjoyable. He replies: “I don’t think you necessarily have to choose between the two. When you spend most of your life in cricket clothes and training gear, you naturally start appreciating things that are comfortable and true to one’s style. At the same time, I enjoy dressing up when there is an occasion for it. For me, the best outfit is one where you feel like yourself and don’t have to think about it too much. Crocs have become a go-to for those more relaxed moments, whether I’m on vacation, at home, or just stepping out casually.”
Because festive dressing usually comes with a certain idea of what you are expected to wear, rahul says: “I actually enjoyed experimenting with the looks. I hadn’t really thought of styling Crocs for the festive season before this campaign, so that was a nice discovery.
He says, ” When I’m travelling or off the field, I usually gravitate towards comfortable footwear, as I’m already spending so much time in training shoes during the season.
