HYBE, which is the parent company of BTS , Seventeen , Tomorrow X Together, Le Sserafim among others, has announced that its flagship Weverse Con Festival will be held in India for the first time, bringing the global music festival to New Delhi on March 27 and 28, 2027. India’s K-pop fandom is about to get a major upgrade. It will also be the festival’s first edition outside South Korea.
the company promises a festival that combines its global K-pop presence with India’s growing music scene and one of the country’s most passionate fan communities While HYBE has not revealed the lineup yet. The two-day event is set to bring together K-pop and Indian artists, large-scale performances and fan experiences.
A big moment for India’s K-pop fans
The festival will be about more than watching artists perform on stage. Weverse Con Festival India will bring together live music, interactive activities, brand experiences and cultural events, giving fans different ways to be part of the celebration. The idea comes from the kind of artist-fan connections already built through Weverse, HYBE’s global fan platform. By bringing HYBE’s global capabilities together with India’s creativity, we aim to create a festival that expands our ecosystem through experiences that resonate with local audiences. We look forward to bringing fans together to discover a new universe of music and unlock an immersive journey where they can connect, celebrate, and explore new possibilities alongside the artists they love. As a global superfan platform, Weverse serves as the leading hub connecting artists and fans around the world. Through the festival, we are excited to extend our innovative services and fan experiences beyond the screen and into a live setting, seamlessly integrating the online and offline worlds of fandom. The India edition will feature performances by K-pop artists alongside musicians from India’s diverse music landscape. The planned collaboration stages could also become one of the festival’s biggest attractions, bringing two music industries together in a way Indian fans have rarely seen at this scale. The India edition comes after Weverse Con Festival spent years establishing itself as a major K-pop event in South Korea.
The festival began in 2021 as an online concert called Weverse Con, launched during the pandemic when large-scale live shows were not possible. It returned online in 2022 before moving to an in-person format the following year. In 2023, the event was held at Seoul’s Olympic Park and was renamed Weverse Con Festival, growing into a multi-day celebration that included live stages, fan zones, brand activations and opportunities for fans to meet artists.
Jason Jaesang Lee, CEO of HYBE said, “Weverse Con Festival India marks a new chapter in our ‘multi-home, multi-genre’ strategy and reflects our commitment to India as a key market in HYBE’s global growth. Zooil Yang, President of Weverse Company, said, “We are thrilled to join HYBE to deliver Weverse Con Festival India to one of the world’s most vibrant K-pop fan communities.
