The campaign was launched as part of World Investor Week 2026, being observed from October 5 to 11 under the theme “Samajh Se Investing Simple”. The nationwide investor awareness drive, led by SEBI in collaboration with securities market partners (SMPs), aims to promote financial literacy, informed investing and protection against financial fraud through both physical and digital outreach.
A key highlight of the event was the launch of the MUST initiative, under which faculty members, staff and senior students from universities and colleges will be trained and certified as partner trainers by SEBI, the National Institute of Securities Markets (NISM) and other market institutions. These trainers will conduct financial literacy sessions on campuses, focusing on basic investing, understanding financial products and fraud prevention. A student-friendly interactive leaflet comparing investing to a trek was also unveiled to simplify investment concepts. An investor awareness exhibition was organised on the PU campus, featuring paintings on securities markets and investment themes, while stock exchanges, depositories and other market partners set up interactive stalls with quizzes, games and information on investor rights and safe investing practices.
