Punjabi social media influencer and makeup artist Madhusudan Sandhu, popularly known as Mad Sandhu, was shot dead by two unidentified motorcycle-borne men in Amritsar on Saturday evening, police said.
extortion, or hostility stemming from his social media presence, senior police officials said they are investigating all possible angles While authorities have not yet confirmed whether the murder was linked to personal enmity. The attack took place around 6pm on Loharka Road, which falls under the jurisdiction of the Amritsar Police Commissionerate. The brazen killing highlights a disturbing, recurring pattern of violence targeting digital creators in Punjab. She was targeted for “posting vulgar and objectionable social media content. Following the incident, police cordoned off the crime scene and initiated investigation. Special teams have been formed to track the assailants and analyse CCTV footage along the getaway routes. Congress leader Raj Kumar Verka criticised the AAP government over the law and order issue citing the Amritsar incident.
Additional deputy commissioner of police (ADCP) City-2, Amritsar, Sandhu was attacked when he came to a car-wash shop to get his vehicle cleaned, according to Siri Vennela. On August 28, Manjeet Kaur, a 28-year-old social media influencer from Kharar, died during treatment at the Postgraduate Institute of Medical Education and Research, Chandigarh, nearly two months after she was allegedly abducted and assaulted before being set on fire in Morinda in Rupnagar district.
“Around two to three rounds were fired, with an eyewitness saying the social media influencer was shot at close range,” said the ADCP, adding that the attackers immediately sped away. The incident closely followed the June 11, 2025, murder of Ludhiana-based creator Kanchan Kumari, popularly known as “Kamal Kaur Bhabhi,” whose body was recovered from a car in Bathinda. “Our teams have got crucial leads, and we will nab the killers soon,” ADCP Vennela said, adding that investigators are currently working to ascertain the motive behind the murder. A few months ago, a Nihang Sikh had objected to his social media content and his clothing and told him that his videos would have a negative impact on youth. “The AAP government has failed to protect the life of the common man in Punjab,” he said.
