Recently seen in the Gujarati film Mitrata, the 36-year-old says, “I had to do a lot of unlearning for this. As a content creator, Viraj Ghelani may have built a loyal audience, but he admits that transitioning to acting required a different approach. Every platform has different mathematics that goes into it.”
Because i also want to keep learning and keep experimenting as an actor.”, that is exciting. Explaining the difference between the two mediums, he shares, “Instagram’s retention rate of an audience is one second. So you have to grab them in that one second. Whereas in a film, you have two hours. You can’t put comedy everywhere. It’s the character that grows on the audience with time. That arc of growth doesn’t happen digitally. portraying one in a feature film has required him to approach comedy differently While Ghelani has played characters in his sketches. What is the next thing that will make people laugh? But in films, you have to understand the character and the story. You have to let the character breathe and grow. he does not take their support for granted While Ghelani is grateful for the audience he has built over the years. “I would never take my audience for granted. If I have made a wrong choice or wrong content or any film that people didn’t like, I will own up to it. However, he hopes audiences give him the same opportunity to grow as an actor that they have given him as a content creator. “People have seen one side of me through my content. Films give me the opportunity to show them another side.
Having worked in Govinda Naam Mera and Jhaku, he says, “As a content creator, you are always thinking, ‘What is the next joke? It’s not easy,” he says.
