Speaking at a panel discussion at FICCI Frames in Mumbai on Wednesday, he said media associations had presented their views to the government, but refrained from commenting on when ratings might resume.
Nearly three months after television ratings were suspended across genres, Prasar Bharati CEO Gaurav Dwivedi says the Ministry of Information and Broadcasting is examining the future of television audience measurement in India, including the possibility of multiple rating currencies.
The suspension followed the introduction of the Television Ratings Policy, 2026, which sets out the framework for registering and regulating television rating agencies. “Everybody is aware of the structural issues at BARC. They have made representations also. Other media associations have also made their presentations. He also pointed to the possibility of multiple rating currencies, as other organisations have applied to measure television viewership. “At the same time, there has also been a thought that there could possibly be multiple currencies. And there are other organisations who also put in their applications as far as ratings are concerned. So the matter is being examined at the ministry level. It’s actually a ministry domain. So beyond that, I really don’t have much to say on that,” he added. BARC, which measures television viewership in India, has been unable to publish its regular ratings amid the regulatory process. Television ratings help broadcasters assess programme performance and enable advertisers to make decisions about media spending. Their suspension has left the industry awaiting clarity on when regular ratings will return and whether other agencies will also enter the audience-measurement space.
I am told the issues are resolved now and they have submitted their reports to the government. So I think the matter is under consideration,” Dwivedi said.
