Shweta Pandey is a Senior Content Writer at Hindustan Times, with over 12 years of experience in beauty and wellness journalism, specialising in makeup, skincare, and hair care.
Her career reflects consistent growth, moving from content contributor to senior writer. She now plays a key role in shaping editorial strategy, social media content, and ensuring high-quality, reader-focused content that aligns with evolving audience needs. Shweta’s core expertise spans makeup, skincare, hair care, and holistic health and fitness. She specialises in in-depth beauty product reviews, ingredient analysis, skincare routines, and evidence-based wellness advice. Known for her analytical and data-driven approach, she relies on verified sources, dermatological insights, and expert consultations to ensure credibility. Her field experience includes interviewing Bollywood celebrities, beauty and makeup professionals, tracking consumer trends, and simplifying the top picks. Beyond her writing desk, Shweta enjoys exploring new destinations, experimenting in the kitchen with delightful recipes, and staying in tune with the latest beauty and wellness trends.
She began her professional writing journey in 2011, entering the evolving world of digital lifestyle journalism as beauty and wellness content rapidly transformed in India. Over the years, she has worked with reputed digital media houses like India Today, the Times of India and Skymet Weather, steadily building credibility through well-researched features, product reviews, and trend analyses.
Before buying a kajal, look beyond just the shade. These factors can make a noticeable difference to how comfortable and long-lasting it feels. Want to move beyond black kajal? FAE Beauty Eye-Deal in a jewel-toned metallic purple shade brings colour and shine to the eyes while keeping the application easy. The Eye-Deal range uses an intense gel formula designed for long wear, making it suitable for creating colourful eye looks without reaching for a full eyeshadow palette. The purple shade can be worn along the lash line for a subtle pop or layered for a more noticeable festive or party look. If your makeup routine could use a little more colour, LoveChild by Masaba Coloured Kajal is a fun alternative to traditional black kohl. Coloured kajals are an easy way to experiment with eye makeup without having to master complicated eyeshadow techniques. Use the pencil along the upper lash line for a subtle wash of colour or pair it with neutral eyeshadow when you want the kajal to become the focus of the look.
If there is one makeup product that truly lifts my entire look, it’s kajal. And I will be brutally honest: I never leave home without applying kajal. Kohl pencils or kajals have actually become my BFFs, as they define my eyes and do not make me look ill! But jokes apart, just a sleek line on the waterline for that chic, ethnic look or a bold outline for that bold, dramatic look- a kajal can actually transform your entire look.
