With great pomp and fervour, people are shopping for the festive season to look their best as they attend feasts and pujas and go pandal-hopping. Jewellery is an essential part of any festive ensemble, without which the look may feel incomplete. So, which diamond jewellery trends are dominating the charts this season, and how can you style them?
Before exploring the trends, let’s understand how India’s diamond jewellery market is changing. Young buyers are shopping for jewellery, not for any major milestone, but to celebrate their own expression of personal style. Khanna explained, “Festive celebrations naturally put jewellery at the centre of how people dress, but the way consumers buy and wear diamonds is changing. The Indian natural diamond category is increasingly being shaped by younger, more independent and style-conscious consumers. This tells us that diamonds are moving beyond being reserved for weddings or special occasions and becoming a more visible part of personal style. Here are five trends that reflect this shift. Here are some of the style trends the expert has observed: In the end, the expert reminded us that the festive season is less about buying jewellery for one particular occasion and more about choosing pieces that can become part of your wardrobe. Diamonds are timeless, so they still feel classic and relevant years later.
Gen Z and Millennials now account for 86% of India’s natural diamond jewellery market value.
