Samarpita Yashaswini is a Content Producer for Fashion (HT Shop Now) at Hindustan Times Digital. She has five years of experience in lifestyle writing, specialising in fashion, beauty, and trend-led commerce content. She covers everything from seasonal must-haves and wardrobe essentials to brand reviews and styling edits that make everyday dressing easier and more exciting.
Over the years, she has interned with Times Internet and Desi Martini, and worked with Pinkvilla and Schbang, building a strong foundation in digital storytelling and audience-first content. At HT Digital, she writes and creates fashion affiliate content for both the website and social media, blending trend awareness with shopping practicality. Her work sits at the intersection of style and strategy combined with equal parts aesthetic and analytics. A self-confessed fashion enthusiast, Samarpita has a sharp eye for colours, prints, silhouettes, and textures. She notices the fall of a fabric, the mood of a palette, and the difference a good cut can make. Her expertise lies in translating trends into wearable, relatable style and helping readers shop smarter, not louder. Samarpita believes fashion content doesn’t need to be complicated or overly eloquent. It should be simple, fun, and genuinely helpful, guiding readers through daily style decisions with confidence and joy. For four decades, Abu Jani and Sandeep Khosla have built a fashion language around craftsmanship, maximalism and an unapologetic love for Indian textiles and embroidery. In an exclusive conversation with HT Shop Now, Abu Jani and Sandeep Khosla talk about dressing boldly without being overwhelmed by an outfit, the wardrobe essentials they believe in, why fashion rules are meant to be ignored and how to style statement jewellery with heavily embroidered Indianwear.
She began her writing journey in 2020, but her love for fashion started long before that. As the designer duo marks 40 years, their creative world is expanding beyond couture with the launch of their Iconic Jewels collection, while Dimple Kapadia features in their latest campaign.
